Greta's TikTok career started unexpectedly during a girls' summer trip when she decided to upload fun videos with her friends. Since then, her authentic, relatable, and outgoing content has quickly built a vibrant community. She inspires Gen Z by sharing beauty, fashion, and lifestyle content. Greta collaborates with her favorite brands, such as NYX Cosmetics, H&M, Paco Rabanne, and many more.